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What Consumers Want Most in a Moving and Storage Company

PODS Enterprises, Inc. launches updated branding and new web site based on customer insights

(CLEARWATER, FLA.) – PODS Enterprises, Inc., a leader in moving and storage, recently completed comprehensive market research to better understand what customers value the most when moving or storing their valuables.

Using feedback from consumer focus groups, customer interviews and quantitative analysis, the company reveals that flexibility and convenience are top factors influencing customer satisfaction in the moving and storage experience.

“Forty percent of our customers report that greater flexibility is the number one advantage to using PODS,” said George Spowart, vice president of marketing for PODS. “By allowing customers to pack and load a PODS® container at their own pace, our company is substantially more flexible than traditional moving or rental truck companies.”Moving is cited as one of the top five stressors in a person’s life1. Many times, the stress from a change in residence is compounded by another life event such as job change, divorce or a family death.

Taking customer feedback to heart, PODS developed a more user-friendly web site, updated branding and messaging, and launched a new TV advertising campaign. (http://www.youtube.com/PODScompany)

The new web site, http://www.pods.com/, developed from the research and extensive user testing, is designed to allow residential, business and government customers to take more control of their move, whether they need to store their property on-site, move it to a secure PODS® Storage Center or move it across town or across the country. To help alleviate stress, the web site also provides access to a wide variety of informational topics ranging from first-time home buyer tax credits to safely storing your valuables and more.

Despite the housing market slowdown and a decrease in volume for traditional moving and rental truck companies, PODS saw long-distance moving services increase by double digit percentage points in fiscal 2009 over the previous year.

“PODS revolutionized the portable moving and storage industry over 10 years ago and we are still the best moving and storage idea ever,” Spowart said.

1 Prather, Jilly. “Psychological Causes of Stress.” EHow.com. March 29, 2010. http://www.ehow.com/about_5101213_psychological-causes-stress.html

September 15, 2010 - Posted by | Moving | , , , , ,

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